Hi Friends,
Hope you are doing well!!
I was just going through my
LinkedIn Profile and updating some experience. I thought how I can I make my
LinkedIn Profile effective. And, Finally I got some interesting Points thought
to share with you….
LinkedIn is a searchable
database of talent and skills. You are potentially visible to everyone
specifically looking for what you have to offer.
Whether
you’re job hunting, gathering leads, or networking in your industry, having a
professional, eye-catching LinkedIn profile is an excellent idea to make sure
that you can be found by the right people at the right time.
When I look at your profile, if I don’t
get the impression that it’s "on-purpose," I have to wonder about
your intentions. I’ll guess you are new to LinkedIn, or you haven’t yet taken
the time to flesh it out.
The worst impression you can give me is that you don’t care
about it, and you are just fishing for network contacts that you can spam.
Seriously, having a half-baked profile will make me question what your
intentions are.
1. Your
picture
The picture should be of your face. Not your dog.
Or a waterfall. Choose a simple headshot where you are looking straight ahead.
No selfies. It’s well worth the money to have a professional picture taken.
Remember, it doesn’t have to be boring or artificial. You don’t have to wear
business attire if that’s not your style. But you need to look professional and
pleasant. Smile. You are going for “dependable” and “trustworthy.” Avoid “sexy”
or “quirky.”
The old adage is true. People remember faces more
than names. This is also why one needs to see your face and not some other part
of you. For example, a yoga instructor should still use a headshot and not a
photo of her/himself in a yoga pose. Pictures that attest to skill or talent
can be uploaded elsewhere on your profile, along with training videos and
presentation materials.
2. Your headline
You have 120 characters at the top of your profile
to describe to the world what you do. Many people just put their official job
title. Which is one way to go… or you can really use the system to your
advantage here. Choose descriptive and compelling keywords that a) make you as
marketable as possible, and b) help you get found by the right people.
Remember, LinkedIn is a search engine.
Examples of effective headlines are “Recruiter, HR,
Talent Management Expert” or “Brand Marketing, PR, Communications
Professional.” Comes in handy especially if you are currently looking for
work.
